Our Process

Simple process.Premium output.

No endless meetings. No 47-page proposals.Here's exactly how we work with D2C founders.

01
05
01Day 1Discovery Call

We talk. You tell us what's broken.

A 20-minute call where we look at your current website together. You tell us what's not working. We tell you what we'd fix and why. No decks. No jargon. Just a straight conversation between your founder and our design lead.

  • We review your current website live
  • Identify the 3-5 biggest issues hurting your brand
  • Discuss goals, timeline, and budget range
  • You decide if we're the right fit
02Week 1Strategy & Wireframes

We map out the experience before designing a single pixel.

We study your brand, your competitors, and your customers. Then we create a strategic wireframe that defines what goes where and why. Nothing moves forward until you're confident in the direction.

  • Competitor analysis snapshot
  • Sitemap and page structure
  • Low-fidelity wireframes for every key page
  • Written rationale for each design decision
03Week 2Design

This is where your brand starts to feel premium.

We take the approved wireframe and bring it to life. Full visual design — colors, typography, imagery, layout, spacing, motion. Every pixel is intentional. Two rounds of revisions. Most founders approve on the first.

  • High-fidelity designs for all pages (desktop + mobile)
  • Interactive prototype you can click through
  • Motion concepts for key interactions
04Week 3Development

We build it fast. We build it right.

Clean code. Fast load times. SEO baked in from the start. We don't hand you a bloated WordPress theme — we build a lean, fast website that performs.

  • Pixel-perfect development from approved designs
  • Mobile-first responsive build
  • Page speed optimization (90+ Lighthouse score)
  • SEO foundations: meta tags, structured data, sitemap
  • Security hardening: HTTPS, CSP headers, sanitization
05Week 4Launch & Handoff

Your new website goes live. You own everything.

We launch together. Test everything. Fix any edge cases. Then we hand over complete ownership — code, assets, documentation. Nothing locked behind a subscription.

  • Live website on your domain
  • Complete source code and assets
  • Launch checklist and QA report
  • 14 days of post-launch support
  • Optional: ongoing retainer for monthly updates

Timeline at a Glance

Four weeks, start to launch.

Day 1

Discovery

Week 1

Strategy

Week 2

Design

Week 3

Develop

Week 4

Launch

Ready to start?

The first step takes 20 minutes.